Influencer Marketing

Como utilizar influencers para tus eventos.

Learn How To Use Influencers In Your Events.

Deja un comentario / Influencer Marketing /

In recent years, influencers have become a key element in the marketing strategy of many companies. Its ability to connect with specific audiences through its social networks has been used by brands of all kinds to promote its products or services. For this reason, they have also become a very useful tool when it comes to organizing events, and here we discover how to use influencers for the success of your events. Once you know the different types of influencers, it is important to know how to use them in your events to achieve the best results. Some of the most common options are: Sponsorship. Influencers can be hired to sponsor an event and promote it to their audience. This option is especially interesting if you are dealing with macro influencers with a large audience, since they can help attract a large number of people to the event. Invitation. Another interesting option is to invite influencers to attend the event and cover it on their social networks. In this way, greater visibility is achieved for the event and the ability of influencers to generate engagement and attract their audience is used. Collaboration. Collaboration with influencers can be very beneficial for events. For example, they can be asked to create exclusive content for the event, such as photos or videos, which can then be shared on the social networks of the organizing brand or company. In this way, greater visibility is achieved and expectation is generated among the audience. Talks & Workshops. Another interesting option is to invite influencers to give talks or workshops during the event. In this way, their experience and knowledge in a specific area is used and a greater interaction with the attending public is achieved. Brand ambassadors. You can also consider the option of turning influencers into brand ambassadors of the event or of the organizing brand or company. In this way, greater loyalty and commitment with the audience is achieved, and long-term marketing actions can be generated. Tips for working with influencers at your events. To make the most of the potential of influencers at your events, it’s important to keep some key tips in mind, such as: Select the right influencers It is essential to carefully select the influencers that will be used in the event. Not all influencers fit the needs of any event, so it is important to choose those that fit the values and goals of the organizing brand or company. Also, make sure that the followers that the selected influencers have are the target audience you are looking for, and that they are real followers and not bots. Establish a clear strategy It is important to establish a clear strategy before working with influencers at an event. The role that influencers will have in the event must be defined, what is expected of them and how the results will be measured. Establish a budget Working with influencers can be expensive, so it’s critical to set a clear budget before you start working with them. This will help to avoid unpleasant surprises and to better plan the strategy. Measure the results. Finally, it is essential to measure the results of the collaboration with influencers at the event. In this way, the strengths and weaknesses of the strategy can be identified and adjusted for future events. Conclusion In summary, influencers can be a very powerful tool to connect with the target audience at an event. Knowing the different types of influencers and how to use them effectively, it is possible to achieve the best results and increase the visibility and success of the event. It is important to work with carefully selected influencers and establish a clear strategy to measure the results of the collaboration. FAQs: Is it advisable to work with influencers in all kinds of events? Not necessarily. It is important to select the influencers well and evaluate if they fit the needs and objectives of the event in question. What kind of influencers are best suited for themed events? Niche influencers are best suited for themed events, as they specialize in a specific topic or area and have a highly engaged audience. Is it necessary to set a budget before working with influencers at an event? Yes, it is essential to establish a clear budget before starting to work with influencers to avoid unpleasant surprises and better plan the strategy. Is it advisable to measure the results of collaboration with influencers at an event? Yes, it is very important to measure the results of collaboration with influencers at an event to assess its effectiveness and adjust the strategy for future events. What benefits can collaboration with influencers have at an event? Collaboration with influencers can generate greater visibility and expectation of the event, as well as greater interaction and engagement with the audience. In addition, you can take advantage of their experience and knowledge in a specific area to enrich the event experience. If you require the support of professionals with more than 15 years of experience planning, producing, and organizing events, ask us for a quote, no strings attached. CONTACTO Adrià Muñoz Catalán viviendo y aprendiendo en Ciudad de México. Viajero, foodie, amante de la buena música (¡muerte al reggeton!), curioso y creativo. Ganador del CYEA’ 13 (Creative Young Entrepreneur Award) y ERAM Ambassador. Founder de Brand Influencers Factory, Estratega de Content Marketing & SEO en YouTube en Mr. Who, guest blogger en Content Marketing LATAM, y panelista habitual en el room de ClubHouse «Content Marketing en Español». View All Posts

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Cómo la búsqueda por voz está cambiando el SEO para influencers

How Voice Search Is Changing SEO For Influencers.

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The world of digital marketing is constantly evolving, and as influencers, it’s important to keep up with the latest trends to maintain a competitive edge online. One of the most recent and significant trends in the world of SEO is voice search. With the growing popularity of virtual assistants like Siri, Alexa, and Google Assistant, voice search has become an increasingly popular way to find information online. As a result, influencers need to adapt their SEO strategy to take advantage of this new trend. In this article, we’ll explore how voice search is changing SEO for influencers and how you can adapt to these new trends to improve your visibility online. Assuming of course, that influencers have their own website, as we advised in our previous post. The importance of conversational content. Voice search is conversation-based, so it’s important to create conversational content. This means that you must create content that answers specific questions that users may ask their virtual assistants. Influencers must create content that is easy to understand and that answers specific questions that users may ask. Content should be concise and to the point, which means it’s important for content creators to research the most common questions their followers ask. To do this, they can rely on freemium tools such as Answer The Public, where they can search for the most searched questions related to a particular keyword. The use of keywords in the long term. Unlike text searches, voice searches tend to be longer and more complex. Users often ask full questions instead of just searching for a word or phrase. As a result, it’s important for influencers to focus on long-term keywords rather than individual keywords. Influencers should research the most common questions their followers ask and create content that focuses on answering these specific questions. The importance of website speed. Website speed is an important part of SEO in general, but it’s especially important in voice search. Virtual assistants look for quick and concise answers, so websites that take a long time to load are less likely to appear in responses. Influencers need to ensure that their website is optimized for speed and efficiency. Optimization for local search. Voice search has become a popular way to find local information. Users can ask their virtual assistants to give them information about nearby restaurants, shops, and events. This is why influencers need to make sure their website is optimized for local search. This means including all the information regarding the business on your website, and in the content published on social networks, activating geolocation and tagging. The importance website’s structure. Website structure is also important in voice search. Users often ask specific questions, so it’s important that relevant content is readily available and easy to find. Influencers need to ensure that their website is structured in a clear and logical manner, with easy navigation and a clear and readable page layout. The use of featured snippets in voice search The importance of mobile optimization for voice search How voice search is changing local SEO Best practices for adapting to voice search in SEO for influencers Best practices for adapting to voice search in SEO for influencers:   Create conversational content and answer specific questions Focus on long-term keywords Optimize website speed and efficiency Optimize for local search Structure the website clearly and logically Use featured snippets Optimize for mobile devices Voice search is changing the way users search for information online. As influencers, it is important to adapt to these new trends in order to maintain a competitive advantage online. By focusing on creating conversational content, using long-term keywords, optimizing for website speed and website structure, and optimizing for local search, influencers can improve their online visibility and reach a wider audience. Adrià Muñoz Catalán viviendo y aprendiendo en Ciudad de México. Viajero, foodie, amante de la buena música (¡muerte al reggeton!), curioso y creativo. Ganador del CYEA’ 13 (Creative Young Entrepreneur Award) y ERAM Ambassador. Founder de Brand Influencers Factory, Estratega de Content Marketing & SEO en YouTube en Mr. Who, guest blogger en Content Marketing LATAM, y panelista habitual en el room de ClubHouse «Content Marketing en Español». View All Posts

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¡Descubre las 7 tendencias de Marketing Digital que debes saber para el 2023!

The 7 Digital Marketing Trends You Should Know This 2023.

Deja un comentario / Content Marketing, Digital Marketing, Influencer Marketing, SEO, Video /

The world of digital marketing is constantly evolving, and every year new trends and techniques emerge that are important to know in order to stay ahead. Here we present the 7 most important trends that you must take into account for this 2023 in all your campaigns. Personalization. Personalization is a key trend in digital marketing, and 2023 will be no different. Consumers expect a personalized and unique shopping experience, and companies must respond to that demand. Personalization is achieved through the use of data and technology to understand consumers and offer them a relevant and consistent experience in all their interactions with the brand. Audience segmentation is one of the most effective ways to personalize the customer experience. This approach allows companies to target specific groups of potential customers with similar interests and needs, and create personalized messages and offers for those groups. Artificial Intelligence. Artificial Intelligence (AI) is a technology that is revolutionizing many sectors, including digital marketing. In an increasingly competitive market, companies are looking for new ways to improve their marketing strategies, and AI can be a valuable tool in achieving this. AI allows companies to personalize and target their advertising at an unprecedented level. Machine learning algorithms can analyze vast amounts of data about customers and their buying behavior to create highly personalized ads that truly speak to each person. This not only improves the effectiveness of advertising, but also allows companies to create more relevant and memorable experiences for their customers. AI can also help companies analyze data at a much faster and more accurate scale than before, and even predict results based on the analysis performed. This allows companies to make data-driven decisions faster and improve their marketing strategies accordingly, which in turn helps achieve higher ROI. In addition, AI can also improve customer service by providing automated answers to frequently asked questions from customers. This allows companies to respond to customers more efficiently and save time and resources. Marketing Automation. Marketing automation is another major trend that is gaining ground in the digital world. Automation allows companies and brands to carry out repetitive and tedious tasks more efficiently and quickly, allowing them to focus on other important areas of their business. In addition, automation also makes it possible to personalize and segment communication with customers and prospects, which increases the effectiveness of marketing campaigns. Automation also helps companies analyze the results of their campaigns and make informed decisions about how to improve their marketing strategy in the future. Virtual and Augmented Reality. Augmented and virtual reality are other digital marketing trends that will continue to lead in 2023. These technologies allow consumers to have a more interactive and enriching experience with the brand, which can lead to greater customer loyalty and satisfaction. . For example, a clothing brand can use augmented reality so that customers can visualize what they would look like in a certain set of clothes before making a purchase. This not only improves the shopping experience but can also increase sales. Another example is virtual reality, which can be used to create immersive experiences in the brand’s world (metaverse). For example, a travel brand can use virtual reality to take customers on a virtual tour of the destinations it offers. Influencer marketing. Influencer Marketing is one of the most important trends in the world of digital marketing and more and more companies and brands are using it as an effective way to reach their target audience. Influencers are people who have a large number of followers on their social networks and who have the ability to influence the purchasing decisions of their followers. Collaboration with influencers can have a positive impact on brand image, since followers trust influencers’ opinions and recommendations. In addition, influencer marketing allows you to reach a specific audience more effectively than other forms of advertising. It is important to choose the influencers you work with carefully, because their reputation and their relationship with their audience can affect the perception of the brand. Therefore, it is important to look for influencers who have a relevant audience and who share the values of the brand. In addition, due to the fact that Social Networks are increasingly prioritizing (paid) advertising content, the strategies are mutating to include, within the influencer marketing strategy, promoting the influencer’s content on the brand’s platform (Boosted Content ), as Ismael El-Qudsi from SocialPubli explained to us very well when we went to visit him at his offices in Madrid with the Influencer Influencer Marketing 365. https://youtu.be/GP-b69iFbEY Video Marketing. Video marketing has become an essential tool for companies looking to reach their audience in a more effective and attractive way. In 2023, video marketing is expected to continue to be a major trend in the world of digital marketing. The retention rate of video marketing is one of the highest, in fact, it is estimated that the retention rate of videos is up to 95% compared to only 10% of texts. What also encourages greater engagement (comments, shares, likes, subscriptions,…) as it is a tool that generates a much stronger and more effective connection with the audience.   SEO and Content Marketing. Content marketing continues to be a key trend in digital marketing. Brands are investing in high-quality content to attract and retain their target audience. And it is that really, both Influencer Marketing, such as the use of Artificial Intelligence, SEO, or Video Marketing, require a Content Marketing strategy that leads each of the campaigns. In addition, if you really want to carry out strategies that are aimed at unseating the competition in search engines, that content must be guided by an SEO strategy that optimizes the performance of the web, and that knows how to manage the content accordingly. to the strategy, since the majority of searches with purchase intent still continue to occur on Google. For this reason, no matter how much noise social networks make, and the urban legend circulates that nowadays it is not necessary to have a web page, the

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B2B Influencer Marketing: 7 Stept to a Successful Campaign

B2B Influencer Marketing: 7 Steps to a Successful Campaign.

Deja un comentario / Influencer Marketing /

B2B Influencer Marketing works in a very similar way as in B2C campaigns. The objective is to partner with content creators or influencers, who have a particular credibility and captive audience in a particular niche or industry, and thus reach new audiences and achieve greater brand penetration. However, there are a few differences between B2B and B2C Influencer Marketing. Differences between B2B and B2C Influencer Marketing. B2B Influencer Marketing tends to partner with professionals and leaders in a particular industry, rather than looking for more social influencers (entertainment). These influencers may have a smaller, but much more specialized audience that interacts with the content to a greater degree. The Content produced in B2B campaigns tends to be much more specific, and more detailed through ebooks, webinars and success stories, rather than simply promoting products. B2B Influencer Marketing often requires more collaboration between the brand and the content creator. For example, the brand can provide the creator with products and services, or the influencer can give feedback in new product development. B2B Influencer Marketing is usually much more complex than B2C, since decision-making is usually made in committee. Therefore, the campaign should focus on educating users, since it is much more effective in building trust. B2B Influencer Marketing tends to have a much longer sales cycle, so the campaign focus should be much more long-term, nurturing relationships with the community, and following up on leads. B2B Vrs. B2C How to Create a B2B Influencer Marketing Campaign. Define your Goals. Define in detail what are the objectives to be achieved with this campaign. In this way, it will allow you to be able to measure in detail the success (or failure) of your efforts. Identify your Target Audience. Clearly define the businesses you want to reach, and the user profile you want to reach with your campaign. This way, it will allow you to select the right influencers, and work with them to create relevant and valuable content. Select and Contact the Influencers. Look for content creators or influencers, who have a strong presence, and a large audience among your Buyer Personas, and who are relevant to your industry, your product, or your brand. You have to take into account its authenticity, its Engagement-Rate, and its credibility when doing your selection. Create Partnerships that Benefits both Parties. Work with Influencers to create partnerships that are beneficial to both parties. This will involve offering content creators incentives such as product trials, exclusive access, or compensation, in exchange for promoting your brand in their content. Create Relevant Content for your Audience. Create relevant and valuable content for the Influencer’s audience. That may mean creating content tailored specifically for the content creator’s followers, or adapting existing content to be much more relevant to the influencer’s audience. Promote and Distribute your Content. Use your partnership with influencers to promote and distribute your content to your target audience. This may involve using the social media networks, the web, or the content creator’s email list to reach their audience. Measure and Analyze Results. You can only improve what you measure. Use metrics like web traffic, conversions, and engagement to track the success (or failure) of your Influencer Marketing campaign. Analyze the results to understand what has worked, and where there’s room for improvement. As you can see, a B2B Influencer Marketing campaign requires planning, strategy, correction and long-term measurement for it to be successful. Therefore, if you need help, Brand Influencers Factory is at your disposal to guarantee the success of your campaign. We have some of the most recognized professionals in the industry at an international level. Contact us, and we will tell you how we can help you achieve your goals, no strings attached.

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Todo lo que necesitas saber del marketing de influencers en 2023

All you need to Know about Influencer Marketing in 2023

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Influencer Marketing for another year, and despite the traditional press, it will continue to grow, as well as investment in Influencer Marketing by brands, continuing upward investment in this type of digital marketing strategy. . According to the Influencer Marketing Hub, between 2016 and 2022, investment in Influencer Marketing has grown by 864%, so we can safely deduce that this upward trend will continue in 2023. Therefore, if you are determined to start carrying out Influencer Marketing campaigns, we share everything you need to know about this type of campaign, so that you can be successful this 2023. What’s an Influencer? Before we begin to reveal the secrets of Influencer Marketing for 2023, we will start with the most basic and essential that you should know, especially, and the question that many ask themselves: What is an Influencer? As much as influencers may seem like a recent phenomenon, the truth is that influencers are nothing more than opinion leaders, who have been around for thousands of years. But the appearance of Social Networks, and content creators, the term «influencer» became popular. Therefore, we can affirm that an influencer is an opinion leader who creates content on Social Networks and who has a captive audience. And depending on the size of your audience, we can divide it into different types of influencers: Nano Influencer. Between 1K & 10K follwers. Micro Influencer. Betwteen 10K & 100K followers. Mid Tier Influencer. Between 100K & 500K followers. Macro Influencer. Between 500K & 1M followers. Mega Influencer o Celebrity. More than 1M followers. How to Use Influencer Marketing? More often than not, we come across clients who have used influencers in the past, but when push comes to shove, it hasn’t delivered the expected results. And that is due to 2 factors: Lack of knowledge about the industry and the different types of influencers and their particularities. Most important of all, not having a very clear objective from the beginning. The Campaign’s Main Objective Have a clear objective of the campaign, what we want to achieve with it; since depending on it, we will select one type of Influencer or another. If what we want is a conversion campaign to get leads or sales, then we will carry out a campaign with Nano and Micro Influencers, since their engagement-rate (interaction ratio) is the highest among influencers. If what we want is a Brand Awareness campaign, since we are launching a new product, for example, then it is best to use a Mid-Tier, Macro or Mega Influencers, because their audience is much larger. But be careful, despite the fact that they have a larger audience, their engagement-rate is much lower, so they are not very useful when it comes to converting sales or leads. We can also create mixed campaigns in which the 2 previous objectives are kept in mind, and the different types of influencers are used. But the main thing before looking for influencers or setting up a campaign is to know what the objective is that we are pursuing. The Audience to Reach. The audience you want to reach is used to a certain type of content, so when you select influencers, you should not only make sure that they are the right content creator for the stated objective, you should also be sure that their audience is the same as the one you want to reach. What are you trying to impact? For example, if you have a product for new Moms, and you select a Fit Mom type influencer on instagram, check that her audience is really the audience you want to reach (new moms), and not men looking to drool over a pretty girl on leggings. Today also, it is very easy and accessible to buy fake followers online (so-called bots), so you must also be sure that the selected influencers do not have a large part of fake followers, since in this way, your message will not impact anyone, and your campaign will be a flop. The Selected Influencer. Finally, once the objective of the campaign is well-defined, and you are sure of the type of content that your Buyer Persona sees, then it is time to deal with the content creator. Although, as a general rule, we don’t recommend intervening in the influencer’s creative process or editorial line. After all, the content creator knows their audience better than you and me, and knows what kind of content they like and how they like to consume it. 2023, Time to be Transparent and Experiment. Although we still see a lot of content with a lot of filtering or a lot of editing, which is not bad, more and more users are looking for more authentic, less produced and more raw and real content, especially among the most followed influencers. These changes in content consumption habits and trends only make 1 thing clear, and that is that the Influencer Marketing strategy does not end with the objective, the audience and the selection of the influencer. It is necessary, without modifying the editorial line of the creator, to propose clear messages in a creative way. Even selecting the same influencer, we can do it in an unconventional way. For example, if our brand is makeup, the resource most used by makeup brands is to use content creators related to makeup (makeup artists) or fashion. Which means that you are competing in a very crowded space. But… and if instead of using a makeup and/or fashion influencer, you used an influencer who talks about entrepreneurship, not only showing your brand to highly motivated users to improve their lifestyle and income, but championing the empowerment of women in the business world. Don’t be afraid to get out of your comfort zone and look for clients outside conventional content.

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Influencer Marketing Week CDMX

Successfully concludes the 1st edition of the Influencer Marketing Week in Mexico City!

Deja un comentario / Event Planning & PR, Influencer Marketing /

Influencer marketing continues to grow, with great success and participation, the 1st edition of Influencer Marketing Week was held, where Marketing Agencies, Media and influencers exchanged points of view and expressed their main concerns in the discussion tables, which were performed during the event on October 13, which was held at the Life casino in Mexico City. Around the popular figure of the influencer there is an entire industry that provides proposals and solutions to the different situations that advertisers, agencies, influencers or content creators find themselves in. Showing the news, trends and good practices of influencer marketing, was the purpose for which the organization decided to set up the Influencer Marketing Week, which in Spain has just celebrated its 4th edition, this October 7, as part of the event celebrated in our country. During the event there were great leaders and representatives of the industry such as; Mayra Alcántara, Director of Influencer Marketing at Another, named one of the 100 brightest minds in Latin America in Digital Marketing, by the specialized magazine Merca 2.0, who highlighted the 3 perspectives that must be taken into account for this type of action, such as that of the Brand, the influencer and the Audience must be fully aligned. Mayra Alcantara, Head of Influencer Marketing at Another.. The participation of Javier Yuste, CEO of Binfluencer, also stood out, explaining how the technology that can be applied today to this Marketing discipline has led to a substantial improvement in results. For her part, Marisel López, Business Development Manager of Hypeuditor, pointed out that it is necessary to establish a clear methodology for this type of campaign and thus avoid typical mistakes, such as not choosing the right influencers for the right client. The last intervention of the morning was given by Mario Betancourt, CMO at Zexel, where I spoke about the bureaucratic part of this type of collaboration, such as contracts, employment relationship, payments, among other documentation that must always be done under a legal framework. Immediately afterwards, a discussion table was organized where the previous speakers participated and Maximilian Murck, director of Tec-Check, promoter of the collection of signatures, who formally presented before the Senate of the Mexican Republic, to promote advertising regulation with Influencers, also joined to improve the performance of all those involved. LEFT 2 RIGHT – Mario Betancourt, Maximilian Murck, Javier Yuste, Mayra Alcantara & Marisel López. Without a doubt, the topic that was most emphasized at the tables and in which everyone agreed, was the use and constant innovation of technologies, used in Influencer Marketing, where added to the constant increase in the number of developers, facilitates the detection of audience interests, with much more accurate and reliable data, to carry out much more efficient campaigns. Current technological tools go beyond traditional demographic data; They segment, analyze behaviors, trends, identify bots, fake followers, etc., faster and more accurately. After a coffee break, it was the turn of the intervention of Oscar Godínez and Miguel Bojorges, creatives at Another, who underlined the value of creativity in the industry, to differentiate itself from the rest of the competition and not fall into conventional advertising. , typical of other media and unrelated to Influencer Marketing. The event concluded with a final discussion table where these last 2 speakers participated and were joined by Irma Carrillo from ONLI.MX, and Enrique Sarabia, CEO of renowned Influencers who have a community of more than 60 million subscribers on different YouTube channels. . The IMWEEK22 had a great reception in the country, where it was confirmed that Influencer marketing is not even remotely a passing fad, but rather continues to evolve exponentially, the main reason why the founder of the Influencer Marketing  365 platform, Oscar Cumí and his manager in Latam, Adrià Muñoz, (organizers of the event) insist on the relevance of organizing this type of informative event, which through its protagonists, provides valuable information, needs, opinions, in addition to sharing different initiatives that are carried out in Mexico and other countries, for which its organizers confirmed that the second edition will be held in October 2023. Thanks Mexico! See You Again in 2023! LEFT 2 RIGHT – Oscar Cumí founder of IM365 & Adrià Muñoz LATAM Manager Anterior Siguiente

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Influencer Marketing para principiantes

Influencer Marketing for Beginners.

Deja un comentario / Influencer Marketing /

Basically, Influencer Marketing is when brands and companies use content creators on social networks to promote their products or services, or make their brand known. Thanks to marketing strategies with influencers, different objectives can be achieved in accordance with the intention and budget of the brand: Conversion, thanks to nano and micro influencers, since they have a higher Engagement Rate. Brand Awareness, thanks to the macro influencers and Celebrities, due to the wide range of followers they have. Conversion and Brand Awareness, if a hybrid strategy is used with nano and micro influencers, together with macro influencers and Celebrities. What’s an Influencer? Basically, an influencer is an opinion leader with the ability to influence a sector of the population. From what we can deduce that influencers have existed all their lives since the human being lives in society. In prehistory, the opinion leader was the shaman of the tribe, then the religious leader, until our time when opinion leaders include different personalities such as the artist, the politician, the athlete, the journalist, … What is the difference then between opinion leaders and influencers? Simply, it is that before, opinion leaders had to go through filters to become leaders (media, sports clubs, political parties,…) now anyone who has a message, a cell phone with a camera, internet connection, and an audience that listens is an influencer. Why Investing in Influencer Marketing? Plain and simple, because it works! But don’t take my word for it. You can check the report made by the Influencer Marketing Hub in 2022, in which we can basically see an upward trend in company investments in this type of Digital Marketing strategy. Specifically, from 2016 to 2022, global investment has increased by 864%. What do you have to know before investing in Influencer Marketing. The high popularity of this upward trend in digital marketing, and its high demand, make many companies and brands launch these types of campaigns without being very clear about how they work. That’s why before launching an Influencer Marketing campaign, you have to have a few things very clear: What is the objective of the campaign? Conversion? Brand Awareness? What is the total budget to have to carry out a campaign of this type? How are you going to measure the success or failure of the campaign? Do you know which, or which, are the right influencers to achieve your goals? Keep in mind that an influencer with millions of influencers may not bring you a significant number of sales. Training for Agencies, Brands and the Media Outlets. Something that we have realized is that, more often than ever, the problem, both in agencies, brands and the media, is the lack of knowledge and training in the industry. That is why the IM365 platform has been created, a platform dedicated to the dissemination of good practices, strategies, and trends, in which agencies, brands, and media can extract all the knowledge and experience in this regard. And if you require an Influencers campaign with a certain guarantee of success, and with an agency supporting you with experience in the industry, contact us without any commitment. At Brand Influencers Factory we will be happy to support you.

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Influencer Marketing Week en Ciudad de México

The Influencer Marketing Week in Mexico City!

Deja un comentario / Event Planning & PR, Influencer Marketing /

This 2022 is going to celebrate the 4th edition of the Influencer Marketing Week, which unlike the last 2 editions, which for obvious reasons were 100% online, this year is presented as a novelty not only because we return to the live format with the event in Madrid (Spain), but also for the first time and live, in Mexico City sharing headquarters with Madrid. What’s the Influencer Marketing Week. The Influencer Marketing Week is a multi-day event in which we take the pulse of the Influencer Marketing industry through conferences, round tables and panels, with some of the most important players in the Influencer Marketing industry. We know that the name of the event can lead to confusion, so it should be clarified that this event is an event for Influencer Marketing professionals (Influencer Agencies, Marketing Agencies, Brands, managers, creatives,…). It’s an industry business event, where in addition to exhibiting all the news and trends that we can expect for the following year, networking can also be done. Where and when is going to Take Place? In Madrid, it will be held on October 6, at the Movistar Forum, while in Mexico City, it will be held on October 13, and will take place at the Casino Life del Valle at Insurgentes Sur in Mexico City. What can we expect from the Influencer Marketing Week ’22 Apart from the novelty that it’s the first edition to take place on the other side of the Atlantic, on the American grounds, we can expect different activities during the day Different conferences will be held in which success stories will be shared, and the latest trends and developments in the industry in terms of strategy, automation platforms, and creativity. Round table discussions will be held with industry leaders, in which they will exchange ideas, points of view, tips and tricks, and for which there will be a Q&A time for our attendees In addition, we will take some time for good networking among attendees, since it’s a business event, what better framework for business to be carried out among attendees, right? And as a final touch, Oscar Cumí, founder of the Influencer Marketing Week, and TOP 100 Speaker Spain by Thinking Heads, will introduce the Influencer Marketing 365 platform, which is a platform for Influencer Marketing professionals, and brands, in which continued training will be done, material will be exchanged, networking will be encouraged, and most importantly, it will become a flag to evangelize the media and industries about Influencer Marketing, since there is very bad press and much more fake news, of the result of ignorance. . Brand Influencers Factory & Influencer Marketing Week Brand Influencers Factory is proud to announce itself once again as a sponsor of the Influencer Marketing Week, and this year in Mexico City, as a co-organizer of it, supporting the organization and negotiation with the different Mexican sponsors. That is why we want to thank Cirsa Group, for very kindly lending us the space of the Casino Life del Valle, to host the first edition of the Influencer Marketing Week in Mexico. If you are interested in knowing how you can become a sponsor of the event in Madrid and Mexico City, and what benefits it can bring to your company and your brand, we invite you to see our presentation by clicking the button below: Leer la Presentación

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Posicionamiento en Google con Influencers

Marketing d’Influencers i Posicionament a Google

Deja un comentario / Influencer Marketing, SEO /

Si ets un lector habitual d’aquest blog, ja saps que defensem l’efectivitat del Marketing d’Influencers, no només perquè es una de les tendències de Marketing Digital de major creixement dels darrers anys, sino perquè a més, les dades demostren la seva efectivitat en quant a brand awareness i conversió de leads de qualitat. ¿Però ja sabíes que a més, amb l’utilització de les plataformes correctes, també poden recolzar el posicionament de la teva marca a cercadors com Google? I tenint en compte que el 93% de les experiències digitals comencen amb un cercador (segons un estudi fet per Neil Patel) considerar el posicionament a Google es un factor a resaltar de tota estratègia de marketing digital. Com ja saps, el marketing d’Influencers es realment efectiu en 2 árees d’acció, depenent del tipus d’influencer que utilitzis a les teves campanyes. Si el que vols es brand awareness, i que la teva marca o producte es doni a conèixer al gran públic, llavors el que necesites es un macro-influencer o una celebrity. Si el que vols es conversió i ventes, llavors el que necesites son als micro-influencers, ja que tenen un major engagement rate, i el seu contingut es percebut com a més autentic. Pero el posicionament a cercadors, no te res a veure amb el número de seguidors de l’influencer, ni amb el seu engagement-rate. El posicionament te més a veure amb les plataformes que s’utilitzen per a compartir el contingut, i si aquestes s’indexen a cercadors. Solem cometre l’error d’associar als influencers només amb certes plataformes digitals com Tik Tol o Instagram, i solem ometre tota la resta. La plataforma, la Clau del Posicionament Seleccionar al influencer que comparteixi el seu contingut en plataformes indexades a Google, es el primer que has de cercar per a poder tenir en compte posicionar-te. Plataformes com Instagram o Tik Tok, tot i que molt de moda, no son plataformes que s’indexin a cercadors, per el que cap motor de recerca será capaç d’oferir contingut de les mateixes com a resultat d’una recerca. Les plataformes que s’indexen als motors de recerca, dels quals el principal es Google, son Pinterest, YouTube (el contingut del qual s’indexa de manera nativa a Google), i un blog/pàgina web. Es a dir, que els influencers als que s’ha d’apuntar si vols fer campanyes d’influencers que a més posicionen la teva marca, han de ser Pinteresters, YouTubers i Bloggers. Influencer Marketing i SEO. La principal particularitat de que aquestes plataformes s’indexin en motors de recerca, es que es poden utilitzar estratègies SEO de posicionament orgànic a cercadors, que estarem d’acord que es una de les millors estratègies de marketing digital del moment. Estudis de paraules clau, estratègies de retenció d’audiencia i modificació del CTR,… totes elles son estratègies que permeten que no depenguis exclusivament dels seguidors de l’influencer, sino que a llarg plaç, altres usuaris que no coneixen al creador de contingut, poguin descobrir-ho i aixó continuar generant ROI amb el temps. A diferencia de plataformes com Instagram, el contingut del qual només te una vida útil de 48 h. (i des les quals s’en perd el 75% de la forçade conversió després de les primeres 6 h. de la seva publicació). Arrel de la caiguda de facebook (i que es va endur per dabant totes les plataformes del grup meta), obliga a que tots els creadors de contingut tinguin la seva propia plataforma, ja que la poden controlar al 100%, i aixó no dependre de la bondat de Mark Zuckerberg, i els seus servidors. Recorda que si tot el teu negoci esta exclusivament a plataformes de tercers, no et pertanyen (i que aquests no deicideixin borrar o bloquejar el teu compte). Tot influencer o aspirant a ser-ho, ha de tenir la seva pròpia pàgina web. Youtube i Google. Si ens pregunteu a nosaltres, i a banda de tenir la teva pàgina web, que esperem que hagi quedat clar que es una obligació, la nostra plataforma favorida es YouTube, sense cap mena de dubte. Els seus beneficis a nivell estratègic i de posicionament son molts, ja que YouTube no es una xarxa social com facebook, ni nua plataforma de videos-on-demand com Netflix. ¡YouTube es un motor de recerca! Es el #2 cercador d’informació més important del món (desrpés de Google) El seu contingut s’indexa a Google de manera nativa. Permet crear estratègies SEO de posicionament a cercadors. Cada vegade més, Google ofereix entre els primers resultats de recerca, videos de YouTube. Si el contingut es bo, i esta ben posicionat, pot seguir generant un bon ROI per anys. Si vincules els videos a la teva pàgina web, pot ajudar a augmentar la retenció de l’audiència (o reduïr el boucing-rate)

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Posicionamiento en Google con Influencers

Influencer Marketing y Posicionamiento en Google

1 comentario / Influencer Marketing, SEO /

Si eres lector habitual de los artículos de esta web, sabrás que defendemos la efectividad del Influencer Marketing, no sólo porque es una te las tendencias de marketing digital en mayor crecimiento de los últimos años, sino porqué además los datos demuestran su efectividad en cuanto a Brand Awareness y conversión de leads de calidad. ¿Pero sabías que además, con el empleo de las plataformas adecuadas, también pueden apoyar al posicionamiento de tu marca en buscadores? Y teniendo en cuenta que el 93% de experiencias digitales comienzan con un buscador (según un estudio de Neil Patel), considerar el posicionamiento en Google es un factor a resaltar de toda estrategia de marketing digital. Como sabrás, el Marketing de Influencers es realmente efectivo en 2 áreas de acción dependiendo del tipo de influencer que emplees en tu campaña. Si lo que quieres es brand awareness y que tu marca o producto se de a conocer al gran público, entonces lo que necesitas es un macro-influencer o una celebrity. Si lo que quieres es conversión y ventas, entonces lo que necesitas son a los micro-influencers, pues tienen un mayor engagement rate, y su contenido es percibido como más auténtico. Pero el posicionamiento en buscadores, no tiene nada que ver con el número de seguidores del influencer, ni con su engagement rate. El posicionamiento tiene más que ver con las plataformas que se emplean para compartir el contenido, y si éstas se indexan en buscadores como Google. Solemos cometer el error de asociar a los influencers con ciertas plataformas como TikTok e Instagram, y solemos omitir a todas las demás. Las plataformas que se indexan en los motores de búsqueda, siendo el principal Google, son Pinterest, YouTube (cuyo contenido se indexa de manera nativa en Google, al ser una compañía miembro), y un blog o página web. Es decir, que los influencers a los que debes apuntar si quieres hacer campañas de influencers que además posicionen tu marca, deben ser Pinterestes, YouTubers y Bloggers. ¿Quieres mejorar tus resultados en Internet? Ponte en contacto con nosotros y descubre cómo podemos ayudarte para posicionar tu marca en Internet. Estudios de palabras clave, estrategias de retención de audiencia y modificación del CTR,… todas ellas son estratégias que permiten que no dependas exclusivamente de los followers del influencer, sinó que a largo plazo, otros usuarios que no conocern al creador de contenido, puedan descubirlo y así continuar generando ROI con el tiempo. A diferencia de plataformas como Instagram cuyo contenido tiene una vida útil de 48h. (y el cual pierde el 75% de su efectividad a las 6 h. de su publicación). A raíz del apagón de facebook (y que se llevó consigo las plataformas del grupo meta) obliga a que todos los creadores de contenido deben de tener su propia plataforma, la cuál puedan controlar al 100%, y así no depender de la bondad de Mark Zuckerberg, y sus servidores. Xq recuerda, si tu negocio esta exclusivamente en plataformas que no te pertenecen, entonces estas a mercen de terceros (y que estos no decidan borrar tu página o bloquear tu cuenta). Todo influencer o aspirante a influencer que se considere profesional, por lo tanto, debe tener su própia página web. Somos una Agencia de Marketing Digital, con oficinas en la CDMX, Barcelona y Madrid, especializada en Marketing de Contenidos, Marketing de Influencers, SEO y Video Marketing en YouTube. ¡Contáctanos y permitenos ayudarte a conseguir los resultados que necesitas para tu marca!

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