Hiring a Digital Marketing Agency is one of the best investments you can make if you want your business to grow, increase sales and rank it above your competition on browsers like Google, and in the digital environment.
You must take into account that from the 5 reasons why hiring a digital marketing agency is important, none has anything to do with technical knowledge or mastery of tools and/or platforms.
Experience in Digital Marketing (Duh!).
Needless to say, this is the most obvious of all the reasons. Normally, an agency is made up of ex-employees who have worked in agencies before, and after a few years, have accumulated enough experience, not only to create their own agency but also, it is very likely that they have found that “extra thing” that only their agency can provide for you.
And experience is an important issue to take into account since only with experience it will be possible to know what type of strategies work best according to the client’s goals, and not get carried away by the fashion platform of the moment (just because).
They know how to Manage your Expectations and give you the Best Option.
Something that many digital marketing agencies we come across are clients who come with a fixed idea of what they want, just because it’s the trend of the moment or the trending platform, without even considering if it’s the best option for your brand or company.
Digital marketing agencies have to manage those expectations and guide clients according to the goals they’re looking for and guide them towards the strategies that best suit their type of business, and platforms, short-, medium-, and long-term goals.
Get rid of the old marketing mantra that says “the customer is always right” because it’s not true at all. Will you tell a surgeon how to make surgery? To an architect or engineer how to build a building? To an artist how to compose a song? So why do you think that in Marketing you can tell them how to do their job?
Outside The Box Thinking.
Many companies, over time, suffer from “workshop blindness”, which prevents them from seeing beyond their business, their needs, and their goals, and prevents them from carrying out reflections such as: Who my Buyer Persona is (Ideal Client)?
As external digital marketing agencies, we have the ability to see and analyze the company’s brand and image with new sets of eyes and provide creative, fresh, and functional solutions.
A Complete Digital Marketing Team.
Digital marketing tasks can be many and may require a fairly large amount of personnel:
- DESIGN ▶︎ Graphic Designer, Photographer, Web Design, Interface Design, Illustrator.
- VIDEO ▶︎ Cameraman, Video Editor, Motion Graphics Designer, Sound Engineer, Screenwriter, Drone Pilot.
- SEO ▶︎ Keywords Researcher, Linkbuilding Specialist, UX Specialist, Web Programmer, Content Writers, YouTube SEO Specialist, Content Marketing Specialist, Copy.
- SEM ▶︎ Specialist in Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads.
- INFLUENCER MARKETING ▶︎ Content Marketing Specialist, profile researcher, digital PR
- STRATEGY ▶︎ Design and art specialist, Video Marketing specialist, SEO specialist, SEM specialist, and Influencer Marketing specialist.
As you can see, a professional digital marketing agency is a company with a significant number of staff and managers, so it’s always better to optimize the company’s resources, hiring a complete agency for a fraction of the cost of hiring a whole department.
They know how to detect weak points.
The fact that marketing agencies know how to detect the weak points of your messages, campaigns, and strategies, … is a strong point to take into consideration, since they will show it to you in a completely objective way and with realistic proposals to correct or counteract those issues.
In addition, you can bring their clinical and analytical eye to your competition, to know what they’re doing well, what they’re doing wrong, and where we can take advantage of it to leave your competition behind.
Finding a digital marketing agency that fits you is not an easy task, but for that reason, we offer you the option of contacting us to check how we can help you to reach your goals, no strings attached.