CREA TU BUYER PERSONA

[{"selector":"#anim-7c9962ed-8cf1-4461-bac6-8729c337504d","keyframes":{"opacity":[0,1]},"delay":0,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-c7e5e837-8d3a-4dc1-b1f5-b73a55471c0b","keyframes":{"transform":["scale(3)","scale(1.1)"]},"delay":0,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-cb7be03e-784c-4a54-982c-8a30770eccea","keyframes":{"transform":["scale(1)","scale(0.91)"]},"delay":1000,"direction":"normal","duration":5000,"easing":"linear","fill":"both"}] [{"selector":"#anim-0091695f-b4b5-457e-809f-2061e207a9a8","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"direction":"normal","duration":600,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-6a37c709-2c6e-4728-97df-272540d4a269","keyframes":{"opacity":[0,1]},"delay":600,"direction":"normal","duration":800,"easing":"cubic-bezier(0.215, 0.61, 0.355, 1)","fill":"both"}] [{"selector":"#anim-893dfc9e-4639-46bd-beeb-70aac0bdc9e3","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-685a495a-d7ac-4778-9256-4d833cfc2ace","keyframes":{"opacity":[0,1]},"delay":0,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] CONTENT MARKETING Cómo crear tu Buyer Persona o Perfil del Cliente Ideal.

“”

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1

[{"selector":"#anim-b7803fe9-810a-48c1-9cc9-d3573389f87c","keyframes":{"opacity":[0,0,0,0,0.75,0.75,0.75,0,0,0,1]},"delay":0,"direction":"normal","duration":500,"easing":"linear","fill":"forwards"}] [{"selector":"#anim-0f0e4ee3-31cf-4bcb-be40-801e1a0ac333","keyframes":{"transform":["scale(1.4)","scale(1)"]},"delay":400,"direction":"normal","duration":1200,"easing":"cubic-bezier(0.165, 0.84, 0.44, 1)","fill":"both"}] [{"selector":"#anim-84ab5e61-24a9-48c5-8c77-67f419e0f5da","keyframes":{"opacity":[0,1,1,1,0,0,0,0.25,0.25,0.25,1]},"delay":0,"direction":"normal","duration":500,"easing":"linear","fill":"forwards"}] [{"selector":"#anim-82154d3d-22f8-4aee-989d-63497502ea3c","keyframes":{"transform":["translate3d(40px, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":901,"direction":"normal","duration":801,"easing":"cubic-bezier(0.165, 0.84, 0.44, 1)","fill":"both"}] [{"selector":"#anim-1e70bd28-df75-4902-8cd2-c96c8de0796b","keyframes":{"opacity":[0,1]},"delay":920,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-62a5be74-09c9-416c-b96d-6e9f9addba3a","keyframes":{"transform":["translate3d(80px, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1001,"direction":"normal","duration":901,"easing":"cubic-bezier(0.165, 0.84, 0.44, 1)","fill":"both"}] [{"selector":"#anim-7b3c1ba8-eb4b-4a4c-91ba-604b4b7893b9","keyframes":{"opacity":[0,1]},"delay":1020,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] Poner un nombre a tu BUYER PERSONA te ayudará a humanizar a tu comprador ideal, e identificarte mejor con él. Poner un nombre a tu BUYER PERSONA te ayudará a humanizar a tu comprador ideal, e identificarte mejor con él.

Nive Académico

[{"selector":"#anim-c4eb5140-652d-453e-abcb-12b21cc3dc38","keyframes":{"opacity":[0,1,1,1,0,0,0,1,1,1,1]},"delay":0,"direction":"normal","duration":500,"easing":"linear","fill":"forwards"}] [{"selector":"#anim-3c236479-44eb-4b9b-a166-caf75c7e0fc9","keyframes":{"transform":["scale(1.6)","scale(1)"]},"delay":400,"direction":"normal","duration":1200,"easing":"cubic-bezier(0.165, 0.84, 0.44, 1)","fill":"both"}] [{"selector":"#anim-4fdbb27d-aec9-4538-99e8-1a268455862b","keyframes":{"opacity":[0,0.75,0.75,0.75,0.25,0.25,0.25,1,1,1,1]},"delay":0,"direction":"normal","duration":500,"easing":"linear","fill":"forwards"}] [{"selector":"#anim-b75ee055-f538-4b75-a1f7-d73efc1ef21e","keyframes":{"transform":["translate3d(0px, 120%, 0)","translate3d(0px, 0px, 0)"]},"delay":801,"direction":"normal","duration":902,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-5e227952-4b18-4ac5-a6b9-59a045c4708a","keyframes":{"opacity":[0,1]},"delay":900,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-7dae1ff1-9af9-4b1f-ba31-0c3b5db41c7b","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":870,"direction":"normal","duration":900,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-7741a8c2-cb36-4a33-841a-400ce1710060","keyframes":{"opacity":[0,1]},"delay":970,"direction":"normal","duration":600,"easing":"cubic-bezier(0.165, 0.84, 0.44, 1)","fill":"both"}] Identifica que tipo de educación tiene tu cliente ideal. ¿Secundaria? ¿Universitaria? ¿Educación básica?

Identificasu situación FAMILIAR

[{"selector":"#anim-afc28657-5f5a-4a74-acbf-77110316ac82","keyframes":{"transform":["scale(1.2)","scale(1)"]},"delay":0,"direction":"normal","duration":7000,"easing":"linear","fill":"both"}] [{"selector":"#anim-fb923a20-e183-44e0-a1b4-6941d745a27c","keyframes":{"transform":["translate3d(0px, 70px, 0)","translate3d(0px, 0px, 0)"]},"delay":401,"direction":"normal","duration":1001,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-2543a062-539b-49fe-8e9a-c57eb38e9edf","keyframes":{"opacity":[0,1]},"delay":650,"direction":"normal","duration":500,"easing":"linear","fill":"both"}] [{"selector":"#anim-e6f39ef9-52db-4081-b38f-01fc6889d861","keyframes":{"transform":["translate3d(0px, 40px, 0)","translate3d(0px, 0px, 0)"]},"delay":1451,"direction":"normal","duration":601,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-ad634777-365d-4fa3-bd83-7972263789a2","keyframes":{"opacity":[0,1]},"delay":1600,"direction":"normal","duration":301,"easing":"linear","fill":"both"}] [{"selector":"#anim-b1a5ca71-46a3-4cb0-b7d6-c8e3663147ec","keyframes":{"transform":["translate3d(0px, 40px, 0)","translate3d(0px, 0px, 0)"]},"delay":1500,"direction":"normal","duration":600,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-eb402065-2b74-43b8-a6bf-896095cfae35","keyframes":{"opacity":[0,1]},"delay":1651,"direction":"normal","duration":300,"easing":"cubic-bezier(0.39, 0.575, 0.565, 1)","fill":"both"}] [{"selector":"#anim-b80c1ebf-090b-408c-97ed-700564c746c2","keyframes":{"opacity":[0,0,0,0,1,1,1,0.75,0.75,0.75,1]},"delay":0,"direction":"normal","duration":500,"easing":"linear","fill":"forwards"}] Identifica si tu BUYER PERSONA es solter@, casad@, separad@, si tiene hijos (y edades). Identifica si tu BUYER PERSONA es solter@, casad@, separad@, si tiene hijos (y edades).

Situación laboral

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DatosDemográficos

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AVERIGUA SI LE GUSTA LEER BLOGS, O VER VÍDEOS EN YOUTUBE, QUE RRSS USA HABITUALMENTE,...

[{"selector":"#anim-0adf7c63-cac2-4ca3-855f-cf4fed2684b5","keyframes":{"transform":["scale(1.3)","scale(1)"]},"delay":0,"direction":"normal","duration":1100,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-4c52c2b9-e994-43b1-a577-c4db5a21d5fc","keyframes":{"transform":["scale(1.1)","scale(1)"]},"delay":0,"direction":"normal","duration":7000,"easing":"linear","fill":"both"}] [{"selector":"#anim-0ce99399-a3a4-448b-a32b-672eb1f2d9be","keyframes":{"transform":["translate3d(0px, 50px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":800,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-76a32617-d5a2-42dc-82a0-4243e4500948","keyframes":{"opacity":[0,1]},"delay":550,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-77034805-e351-4d9c-bcee-dde623b98631","keyframes":{"opacity":[0,0,0,0,0.25,0.25,0.25,1,1,1,1]},"delay":0,"direction":"normal","duration":500,"easing":"linear","fill":"forwards"}]

¿Que retos enfrenta tu Cliente Ideal?¿Que sueños tiene?

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8

[{"selector":"#anim-8dd03cb7-6df6-4d21-87e9-ac1a5333b1c7","keyframes":{"opacity":[0,0.75,0.75,0.75,0,0,0,0.75,0.75,0.75,1]},"delay":0,"direction":"normal","duration":500,"easing":"linear","fill":"forwards"}] [{"selector":"#anim-71b40c36-9b83-4048-bdb5-733d65e2c791","keyframes":{"transform":["scale(1.4)","scale(1)"]},"delay":400,"direction":"normal","duration":1200,"easing":"cubic-bezier(0.165, 0.84, 0.44, 1)","fill":"both"}] [{"selector":"#anim-58e72662-e523-4b2a-80df-dbe61c94c2ff","keyframes":{"opacity":[0,0.75,0.75,0.75,0.25,0.25,0.25,1,1,1,1]},"delay":0,"direction":"normal","duration":500,"easing":"linear","fill":"forwards"}] [{"selector":"#anim-19c71ceb-b1ad-42ef-bbf9-f5701daa231f","keyframes":{"transform":["translate3d(40px, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":901,"direction":"normal","duration":801,"easing":"cubic-bezier(0.165, 0.84, 0.44, 1)","fill":"both"}] [{"selector":"#anim-b4491f6a-01d1-4911-a997-ead065deca3c","keyframes":{"opacity":[0,1]},"delay":920,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-c8832ff1-ab62-48ea-ac97-67b813dd766c","keyframes":{"transform":["translate3d(80px, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1001,"direction":"normal","duration":901,"easing":"cubic-bezier(0.165, 0.84, 0.44, 1)","fill":"both"}] [{"selector":"#anim-20151cf5-5920-418e-8b5d-248542cf37ed","keyframes":{"opacity":[0,1]},"delay":1020,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] Define cómo puedes ayudar a tu Buyer Persona a superar sus retos o alcanzar sus sueños.

¡EMPATIZA!

[{"selector":"#anim-c41788bc-3bc5-4bb7-89c2-4bcb89c0d24c","keyframes":{"opacity":[0,0,0,0,1,1,1,0.25,0.25,0.25,1]},"delay":0,"direction":"normal","duration":500,"easing":"linear","fill":"forwards"}] [{"selector":"#anim-cd510f49-d689-41b6-8141-43696eb4df54","keyframes":{"transform":["scale(1.6)","scale(1)"]},"delay":400,"direction":"normal","duration":1200,"easing":"cubic-bezier(0.165, 0.84, 0.44, 1)","fill":"both"}] [{"selector":"#anim-86a51cf0-99a9-4767-a830-5e19e6134e2b","keyframes":{"opacity":[0,0,0,0,1,1,1,0.75,0.75,0.75,1]},"delay":0,"direction":"normal","duration":500,"easing":"linear","fill":"forwards"}] [{"selector":"#anim-e0ec6234-0375-48ad-9648-f97913df77ae","keyframes":{"transform":["translate3d(0px, 120%, 0)","translate3d(0px, 0px, 0)"]},"delay":801,"direction":"normal","duration":902,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-768f7563-0268-4d5d-814f-e6de1fde8041","keyframes":{"opacity":[0,1]},"delay":900,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-e0112de8-6ddb-4955-8dee-4d2b31a3d817","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":870,"direction":"normal","duration":900,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-67307ec4-e49e-49ff-9d4c-e7e17f167a83","keyframes":{"opacity":[0,1]},"delay":970,"direction":"normal","duration":600,"easing":"cubic-bezier(0.165, 0.84, 0.44, 1)","fill":"both"}] IEs muy importante que seas capaz de ponerte en los zapatos de tu Buyer Persona para que puedas identificar cuales son los problemas o dificultades que pueda tener.

10

[{"selector":"#anim-dfaedd2d-73dc-4e2a-9513-60dad7b72116","keyframes":{"transform":["scale(1.6)","scale(1)"]},"delay":200,"direction":"normal","duration":1500,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-002dc6c6-d106-4832-b28e-c2d3f356c749","keyframes":{"transform":["translate3d(0px, 50%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":1500,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-2d4fd0ee-96e9-4327-86e0-8d37b8c6a6d1","keyframes":{"transform":["scale(1.2)","scale(1)"]},"delay":0,"direction":"normal","duration":6000,"easing":"linear","fill":"both"}] [{"selector":"#anim-9d7c0863-25fd-4508-bd06-3056040c2eb2","keyframes":{"opacity":[0,0.25,0.25,0.25,0.75,0.75,0.75,1,1,1,0.75,0.75,0.75,0,0,0,1,1,1,0,0,0,0.75,0.75,0.75,0.25,0.25,0.25,0,0,0,0.75,0.75,0.75,1]},"delay":0,"direction":"normal","duration":1200,"easing":"linear","fill":"forwards"}] [{"selector":"#anim-4934caf7-05dd-459c-bc68-c7882a07a6d4","keyframes":{"transform":["translate3d(0px, 400px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"direction":"normal","duration":1500,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-9c8df5d1-2346-4fda-844d-1fb10168193e","keyframes":{"transform":["translate3d(0px, 160px, 0)","translate3d(0px, 0px, 0)"]},"delay":1101,"direction":"normal","duration":800,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-8e5fb10e-4757-425a-87da-1df46d5c2574","keyframes":{"opacity":[0,1]},"delay":1121,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-af6f3d6b-ff44-4fdb-9bd0-5fbe213e2b82","keyframes":{"opacity":[0,1,1,1,0.25,0.25,0.25,1,1,1,1]},"delay":0,"direction":"normal","duration":500,"easing":"linear","fill":"forwards"}] Si tu Buyer Persona pudiera tener preguntas o dudas, siguiendo el paso de la empatía, anticípate a esas dudas o preguntas para resolverlas de ante mano.

¿Quieres Saber

[{"selector":"#anim-e2afe5d0-114a-4cc6-9e69-8aa0b8390a3a","keyframes":{"opacity":[0,0.75,0.75,0.75,1,1,1,0.25,0.25,0.25,0,0,0,0.75,0.75,0.75,0.25,0.25,0.25,0,0,0,0.75,0.75,0.75,1,1,1,0.25,0.25,0.25,1,1,1,0.75,0.75,0.75,0.25,0.25,0.25,1,1,1,0.25,0.25,0.25,0,0,0,1]},"delay":0,"direction":"normal","duration":2000,"easing":"linear","fill":"forwards"}] [{"selector":"#anim-12d8a27c-3d05-4403-b91b-d4cdcda00fb6","keyframes":{"transform":["scale(1.1)","scale(1)"]},"delay":0,"direction":"normal","duration":7000,"easing":"linear","fill":"both"}] ¡Ve al Post!

¡MÁSSTORIES!

[{"selector":"#anim-2d58849f-94d3-4fd1-9eaf-8c5671ddc082","keyframes":{"transform":["translate3d(0px, 70px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"direction":"normal","duration":1001,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-9273e675-c709-4675-9479-dcea82ff562e","keyframes":{"opacity":[0,1]},"delay":250,"direction":"normal","duration":500,"easing":"linear","fill":"both"}] [{"selector":"#anim-1a5cae3b-c764-44dd-a656-2f8951f89245","keyframes":{"transform":["translate3d(105%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"direction":"normal","duration":600,"easing":"cubic-bezier(0.165, 0.84, 0.44, 1)","fill":"both"}] [{"selector":"#anim-c1d6ad95-8a1d-4d07-8069-228b5a0e5327","keyframes":{"transform":["translate3d(-105%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":501,"direction":"normal","duration":600,"easing":"cubic-bezier(0.165, 0.84, 0.44, 1)","fill":"both"}] [{"selector":"#anim-eba812d5-147e-4f66-8819-481ebe4369b7","keyframes":{"transform":["translate3d(-105%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":552,"direction":"normal","duration":602,"easing":"cubic-bezier(0.165, 0.84, 0.44, 1)","fill":"both"}] [{"selector":"#anim-110226bf-cc80-4626-bab5-3206da589d77","keyframes":{"transform":["translate3d(105%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":552,"direction":"normal","duration":602,"easing":"cubic-bezier(0.165, 0.84, 0.44, 1)","fill":"both"}] [{"selector":"#anim-6e1c7b95-a0fa-4b43-b6dd-301dab8a9a84","keyframes":{"transform":["translate3d(105%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":600,"easing":"cubic-bezier(0.165, 0.84, 0.44, 1)","fill":"both"}] [{"selector":"#anim-f513e152-0105-41ec-bcd2-66a2c44b2582","keyframes":{"transform":["translate3d(-105%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":600,"easing":"cubic-bezier(0.165, 0.84, 0.44, 1)","fill":"both"}] [{"selector":"#anim-90b77f75-6edd-4132-855c-8829782b0836","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"direction":"normal","duration":600,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-74deb5a5-b77d-47a8-9c22-7cbb9ba55dae","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":650,"direction":"normal","duration":600,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-254226bc-b698-49ee-b139-893e2265a461","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":750,"direction":"normal","duration":600,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}]

CREA TU BUYER PERSONA

“”

El BUYER PERSONA es la representación de tu cliente ideal, y es Clave para planificar tu estrategia de contenido.

1

Identifica a tu BUYER PERSONA

Nive Académico

2

Identificasu situación FAMILIAR

¿SOLO O ACOMPAÑADO?

3

Situación laboral

4

DatosDemográficos

5

AVERIGUA SI LE GUSTA LEER BLOGS, O VER VÍDEOS EN YOUTUBE, QUE RRSS USA HABITUALMENTE,...

6

¿Que retos enfrenta tu Cliente Ideal?¿Que sueños tiene?

RETOS Y SUEÑOS

7

8

¿Podemos ayudarle?

¡EMPATIZA!

9

10

ANTICÍPATE

¡NO ESPERES!

¿Quieres Saber

MÁS?

¡MÁSSTORIES!

🔥¡Descubre los CORE WEB VITALS! ✅

📱GOOGLE WEB STORIES ¿Qué son?⚠️

🚀¡Aprende a hacer SEO con las IMÁGENES! 📸