Video Marketing is the best marketing tool that exists, whether you’re using it in your Content Marketing strategy or your Influencer Marketing campaign. And that’s because video has more engagement, shareability and conversion than any other format yet. A lot of people talks about creating videos to rank on Google, but when it comes to […]
Content marketing is an important part of any digital marketing strategy. It helps you reach new customers, build relationships with existing ones and, in time, improve your SEO ranking on browsers like Google. Here are some tips on how to use content marketing effectively. Create a blog. A blog is a great place to start
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Don Draper, the protagonist of the iconic series Mad Men, set in New York after the Korean War, and in which the advertisement was in full swing. From that legendary TV show, we can not only watch shocking and addictive human stories, but we can learn from their stories that we can apply in our
If you are a regular reader of the articles on this blog, you will know that we defend the effectiveness of Influencer Marketing, not only because it’s one of the fastest-growing digital marketing trends in recent years, but also because the data demonstrate its effectiveness in terms of Brand Awareness and conversion of quality leads.
Increasingly, brands and companies are leaping the complete digitization of their businesses, incorporating the creation of value and quality content into their existing marketing strategies. So much so, that it no longer seems crazy to many, to create a digital magazine parallel to their main businesses, and thus become a PyMED. Personally, in less than
