5 Content Marketing Tips for Small Business Owners

Content marketing is an important part of any digital marketing strategy. It helps you reach new customers, build relationships with existing ones and, in time, improve your SEO ranking on browsers like Google. Here are some tips on how to use content marketing effectively.

Create a blog.

A blog is a great place to start when creating content for your website. You can write articles about topics related to your business, as well as other helpful information. This will help you establish yourself as an expert in your field.

Try to give answers to the most common questions people ask about your business. This way you will be targetting your Buyer Persona, and building its trust.

Write Guest Posts.

To maintain a professional publishing profile, you better plan your content and schedule it. Something you can do from the beginning to be able to update both your website and your social networks is to locate local and international anniversaries of interest, and create content dedicated to these celebrations

Create a Post Calendar.

Guest blogging is a great way to build relationships with other bloggers who might be interested in featuring your blog post on their site. You can even ask them to write an introduction to your post so that readers will learn more about you.

Start an Email List.

If you’re looking to start building your email list, here’s how to do it.

Build Relationships with Influencers.

You should also build relationships with influencers who can help spread the word about your brand. This will give you credibility and allow you to gain more followers. Influencer marketing is one of the top trending digital marketing trends nowadays, and keeps on growing. And the reason for that is very simple, ¡because it works!

Adrià Muñoz

Catalan living and learning in Mexico. Traveler, foodie, good music lover (death to reggaeton!), curious and creative. Creative Young Entrepreneur Award winner (CYEA), ERAM ambassador and last but not least, Founder of Brand Influencers Factory.